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LATEST

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LATEST

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Latest

LATEST is the place where JU WOOL shares ideas, insights from the ecosystem, industry updates, and reflections on what it means to build a better wool economy. Behind every article, you’ll find field experience, strategic thinking, and a deep belief that change starts with clarity and conversation.

Flock of sheep symbolizing Quebec’s Growing Fibre Movement

Reflections on Quebec’s Growing Fibre Movement

Media Release – August 2025

Canadian sheep farm representing wool traceability, value retention, and JU WOOL’s Declaration of Authenticity™.

TRACEABILITY

Learning to Play Ball the Canadian Way

Media release cover featuring grazing sheep, highlighting JU Wool’s initiative to strengthen the Canadian wool economy through local partnerships and innovation.

Media Release

JU Wool Deepens Its Commitment to a Thriving Domestic Wool Industry.

a map of canada with red circle

Prototyping

A transformative project for a new wool ecosystem.

Cover image for article on fiber testing – Assessing the quality of natural wool materials

Wool Testing

Testing Canadian wool for yield, micron, colour and length.

Cover image for article on trade tariffs – Impact of customs duties on the international wool industry

Tariffs

Thoughts on tariffs and trade wars.

Cover photo for article on Istanbul – Exploring Turkish textile markets and global fiber connections

Istanbul

An update on global wool matters from Istanbul.

Do you have a custom wool project or white label collection to develop?

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Location

Québec, Canada

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Welcome
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LATEST

Welcome
About
Services
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LATEST

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