From Sheep

From sheep to shop – The complete Canadian wool journey by JU Wool

To Shop.

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Traceable

Traceable manufacturing that surpasses global standards.

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Hours of research and development​

12,000 hours of quality, process and marketing improvements.

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Tons of Canadian wool​

Fifty metric tons of Canadian wool into consumers hands.

A word from jane

Building a modern and
resilient Canadian
wool ecosystem

Canadian wool has extraordinary potential, and every day, I dedicate myself to helping our clients maximize the quality of their work. By collaborating closely with wool growers and supply chain partners, I develop sustainable and innovative solutions that elevate our industry to new heights of excellence. 

Whether you are a wool grower, designer, retailer or researcher, my approach is straightforward: we work together, innovate boldly, and create opportunities that benefit everyone. If you are looking for trusted expertise and a genuine commitment to quality and the future of Canadian wool, you have come to the right place. 

What JU Wool does – Comprehensive Canadian wool brokerage and support services

What We Do

White Label
Manufacturing

JU Wool unites clients, wool growers, and regional manufacturers to create luxury wool products to your exacting standards. We manage every aspect of the journey from sheep to shop, crafting an experience that embodies your vision and values.

Research Consulting

Innovation, strategy and leadership are at the heart of a thriving wool industry. JU Wool works with industry partners, sheep producers, and textile experts to develop solutions that enhance the quality, performance, and market competitiveness of Canadian wool.

Marketing Wool

Nice wool starts on the farm. JU Wool specializes in Canadian commercial crossbreed sheep’s wool. We partner with producers to optimize their wool through a proprietary wool improvement program including scientific testing, genetic considerations and a variety of marketing and brokering services.

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Do you have a custom wool project or white label collection to develop?

Weʼd love to hear from you! Reach out today.

© 2025 J. Underhill Wool Inc.

Short version of JU Wool logo – Canadian wool broker brand icon